Lighting the Way: How SMS Marketing Can Increase Footfall and Basket Size for Utilities Companies
Why Utilities Companies Should Care About SMS
SMS remains one of the most effective communication tools available; it is direct, instant, and personal, making it ideal for time-sensitive updates, promotions, and service prompts. For utilities companies, SMS can do far more than send meter alerts or outage notifications; it can drive physical visits and increase revenue opportunities through smart cross-selling and improved engagement.
Promote High-Value Services to Increase Basket Size
Every in-person visit is a valuable chance to strengthen customer relationships and deliver additional value. SMS marketing helps spark these opportunities before the customer even walks through the door.
For example:
“Did you know you could save up to €150 per year by switching to a smart meter plan? Speak with an advisor during your next visit — no appointment needed.”
By sending timely, targeted messages, you can:
Cross-sell energy-efficient upgrades, insurance products, or green energy plans
Educate customers about bundled services (like broadband + electricity)
Encourage add-on purchases during scheduled service appointments
Streamline Appointments and Support Visits
Long queues and missed appointments frustrate both customers and staff. With SMS, utility providers can streamline the process by sending:
Appointment reminders
Check-in alerts
Queue notifications
Example: “Reminder: Your appointment at the (location) Support Centre is tomorrow at 3:00 PM. Reply YES to confirm or NO to reschedule."
This helps reduce no-shows, improve customer satisfaction, and make each branch visit more efficient, leading to better service and higher conversion potential.
Build Trust with Secure, GDPR-Compliant Messaging
At Phonovation, we understand how critical trust and data protection are in the utilities space. That is why our SMS solutions are fully GDPR-compliant with the highest standards of data security.
Whether you're updating customers about account details, billing queries, or service changes, SMS provides a reliable and secure way to maintain contact, especially when dealing with sensitive or regulated matters.
Ready to increase footfall and boost your service value? - Contact the team at Phonovation (sales@phonovation.com) today to learn how SMS can support your customer strategy and deliver measurable results.