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about us


Phonovation has grown over the past 28 years to become Ireland’s largest interactive SMS and voice services company

Phonovation’s mission is to become the leading provider of interactive SMS and voice services in each of our chosen markets. We will do this by being innovative, always dependable and putting the customer at the centre of everything we do

Customer Retention


Average Customer ROI

  • Innovation
  • Flexibility
  • Dependability
  • Customer Focus

Phonovation was founded in 1988 not far from our current Dublin headquarters and began by offering premium rate horse racing commentary and results phone lines. Since then we have always relied on creating great technology and on having a constant focus on ROI for our clients to become leading providers of interactive SMS and voice services.


Now, we are a truly international organisation with over 28 years’ experience, 20 employees, offices in Dublin and London and a wide range telecommunications services offered in over 20 countries.


We’ve worked with almost every type of company out there, from single person businesses to some of the largest multinationals in Europe (See our clients). Our vast experience has proved to us that each company is completely unique and so we take a ‘one size does not fit all’ approach to finding solutions for our clients.


Paddy Woods Director

Paddy has been involved in the premium rate and response industry since 1988. He has developed Phonovation from a company that initially provided horse racing commentaries to one which handles in excess of 120 million calls & SMS messages per annum. He has an in depth industry knowledge and has always taken a hands-on approach to the business.

Gavin Carpenter CEO

Gavin Carpenter has been with Phonovation since 2006 and has extensive, international, industry knowledge. Having worked for Esat Telecom, Energis and COLT Telecom in senior management positions, Gavin brings a wealth of telecoms experience to this role. Gavin has launched numerous successful new services for Phonovation. He holds a degree in Business Management and a Master’s in Management from UCD Smurfit School.

John Waters Country Manager

John Waters has been with Phonovation since 2009 and has over 25 years’ experience working within the Mobile and Advertising industries in both Ireland and the UK. Having worked for Independent Newspaper Group, Eircom UK & BT Cellnet/02 John brings a wealth of experience to his role and we are very lucky to have him!!

Katrina Glowacka Office Manager/ Sales Support Admin

Katrina has been employed with Phonovation since 2014. Before this she worked in the finance department for the Government of her native Poland. She is a graduate of the University of Economics in Katowice, Poland, where she received an MA in Financial Management.

Philip Brophy Partner Manager

Philip joined Phonovation in 2015 after spending 7 years in medical laboratory sales. He has a strong affiliation with UCD and Smurfit with a BSc in Chemistry, a Masters in Management and a Diploma in Business and Executive Coaching. He works closely with our friends in the public sector and ensures that our Partners are getting the most from our innovative solutions.

Deirbhile O'Dwyer Marketing Intern

Ruth Vines Financial Controller

Ruth joined the Phonovation team in 2008 as Financial Controller. She has a degree in Accounting and Finance from Dublin City University. Ruth is also a qualified CPA accountant with over 12 years accounting experience. Ruth has worked in a diverse range of businesses and has a very broad business knowledge.

Shauna DeBrun Accounts Assistant

Pedro Quintas Chief Technology Officer

Pedro Quintas is the CTO at Phonovation since late 2012. He holds an MSc in Computer Science and a Master’s in Software Engineering. Pedro has worked abroad in Portugal, Mozambique and Angola before joining Phonovation. He is an ISO/IEC Technical Committee member for DIS29500 with more than 16 years of CRM and ERP experience.

Barry Marshall-Graham Head of Development & Quality

Rob Shears Service Delivery Manager

Sebastian Tota Lead Creative & UX Designer

Sebastian Tota is a passionate Web & Graphic Designer, professionally designing websites and creating graphics since 2008. He has created websites for Toshiba-Ireland, Allstat Corporate Solutions Ltd. and Dexion amongst many others. He achieved a diploma in Web Design in DBS, HND in Digital Media in Dublin Institute of Design and a B.S. in Digital Technology & Design in DIT.

Lawrence Davey Senior Developer

John Dickson .net Developer

Christian Barron Quality Assurance and Software Testing Manager

Michael Guerin Operations Manager

Michael Guerin has worked as the Operations Manager within Phonovation Ltd since 2007, having worked in the IVR and SMS Industry since 1999. He is responsible for all aspects of the day to day running of the Operations department. He has also project-managed numerous IT projects within Phonovation and provides technical support to Phonovation’s Sales function.

Billy Forsyth Support Assistant

Billy has been with Phonovation since 2013. He is a career changer following 21 years in the shipping industry. He is qualified in CompTia A+, N+ and is a Microsoft Certified Technology Specialist. He provides online and offline support to our existing and potential customers and also spends a lot of his time supporting the Sales and Marketing team!


Here are just a few of our valued clients

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Phonovation’s focus on great technology mapped to each customer’s specific needs has resulted in the following recognitions


Cyber Solution of the Year 2017 – Winner

2017 saw us win this award for our newest offering. The PhonoSecure suite of cyber security products.

Dún Laoghaire-Rathdown Chamber Business Awards 2017 – Winner

In 2017 we also won the award for International Trade.

Checkout National Retail Supplier Awards – Winners

In 2015 we were awarded Best Software Solutions Provider for InteractSMS.


Tech Excellence Awards 2015 – Shortlisted

In 2015 we were nominated for the Best SME Project award for our redevelopment of InteractSMS.


2013 eircom Spiders – The Digital Technology Awards – Shortlisted

In 2013 we were nominated for a Spider award for our mobile payments website

BT Inspired IT Award 2007 – Winner


Phonovation is compliant with a number of top organisational standards to ensure that we provide the highest level of service to our clients

Phonovation’s focus on great technology mapped to each customer’s specific needs has resulted in the following recognitions


Microsoft Silver Partners

Phonovation achieved Microsoft Silver Partnership status in 2015 as recognition for our industry leading bulk SMS platform – InteractSMS.

This status ensures our customers that are technology is of the very highest standards in terms of security, usability, innovation and dependability.


ComReg Registered

Phonovation is registered and fully compliant with The Commission for Communications Regulation (ComReg). ComReg is the communications regulator of Ireland and ensures strict rules are adhered to for all telecommunications in Ireland.


Phonovation works closely with ComReg to ensure that all of our clients are fully compliant in all communications run through Phonovation’s systems.


PCI Compliant

Phonovation is fully PCI compliant. This means that we are registered with Visa Europe as a Merchant Agent.


We are certified as a recognised payment provider who adhere to the highest standards on payment security.


PhonePayPlus Registered

Phonovation is registered and fully compliant with PhonePayPlus. Like ComReg in Ireland, PhonePayPlus is the is the UK’s independent regulator of premium rate services.