A FREE REPORT FROM PHONOVATION
The 98% Channel
The numbers behind the highest-performing channel almost nobody is using properly, and why your competitors are about to start.
5-minute read - Built on research covering 12,000+ consumers and billions of messages -
Written for Irish businesses
One channel is quietly outperforming the rest.
THE HEADLINE FINDING
Across every channel you use, attention is collapsing. Except in one place, and the gap isn't close.
98%
of SMS Messages are read
Forbes Technology Council
3 Minutes
the average time it takes someone to open a text.
Validity, State of SMS Marketing
45%
average SMS response rate, versus around 6% for email.
Business.com
When it comes to customer communication, whether it’s appointment reminders, order updates, sale announcements, service alerts, fraud notifications, you're sending it into a more crowded, more filtered, more ignored space than you were a year ago.
And every message that doesn't land has a price. A no-show at an Irish dental practice costs around €120 in lost chair time. A "where's my order?" call costs €4–€8 to handle. A confirmation that never reaches the customer turns into a complaint that lands on someone's desk on Monday morning.
It isn't your fault. The channels you rely on are quietly getting worse, and they're getting worse for everyone.
Attention is getting expensive. Fast.
WHY THIS MATTERS NOW
121 emails a day per professional, read for under 11 seconds each.
Workers face a ping from meetings, emails, or chats every two minutes during core work hours, adding up to approximately 275 interruptions per day.
95% of push notifications go unopened. The average open rate across iOS and Android is under 5%.
“98% of SMS messages are read. 90% within three minutes. There's no other channel that comes close.”
Forbes Technology Council · Validity
The data, the proof, the playbook.
INSIDE THE REPORT
Five pages. Three minutes to read. Every figure sourced from independent research covering tens of thousands of consumers and billions of messages.
01 Why attention is collapsing.
The hard numbers on email, social and paid, and what's behind the decline that everyone feels but few have measured.
02 The one channel that doesn't have this problem.
SMS performance versus every other channel, side by side, with the four structural reasons it works when nothing else does.
03 Why SMS doesn't replace anything.
97% of SMS subscribers also engage with the brand's emails. The data on why the channel is additive, not competitive.
04 Two Irish businesses, one channel.
How Sheds Direct generated €100k+ in a single month, and how Centra turned a Saturday into a packed shop in under five minutes.
05 The diagnostic, and what to do next
Three questions to find the message in your business that should be on SMS, and how to test it without committing to anything.
Two Irish businesses. Two very different stories.
THE PROOF
The data tells one story. Real businesses tell another. Inside the report you'll find both case studies in full, including the numbers behind them and the exact campaigns that produced the results.
Sheds Direct
€100,000+ month-on-month uplift
After a single launch campaign on SMS. Started sceptical. Ended with SMS as their best-performing channel.
Centra · Cork City
5 minutes from message to packed shop
€1,500–€1,600 sales boost in a single Saturday vs a normal Saturday. Local SMS, 450+ stores, one system.
FREE REPORT · 5-MINUTE READ
Five minutes. One channel. Real numbers.
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