How €10M+ Retailers Bring Customers Back
A dependable way to drive repeat purchases, delivering up to 20% more revenue.
The Real Problem
€10M+ retailers already invest heavily in retention.
Your retention stack is already built.
The challenge isn’t what you send.
It’s whether customers see it.
SMS: The Overlooked Solution
Because visibility is what makes retention work and SMS gets seen.
SMS isn’t for everything.
It’s for the messages that can’t be missed.
98% of SMS messages are opened.
95% are read within 3 minutes.
75%+ of consumers want offers by SMS
Up to 90% say they get value from SMS loyalty messages
SMS offers can see redemption rates of up to 70%
SMS doesn’t replace everything else.
It focuses on the moments that matter.
And when messages are seen,
customers come back.
Proof it brings customers back at scale
This approach is already being used by established retail brands with large customer bases.
Not as a test.
As part of how they bring customers back.
The Zip Yard
Multi-location retail franchise
Used SMS loyalty messaging to drive repeat visits, contributing to a modelled 20% increase in annual turnover.
Shaws Department Stores
National department store group
Used SMS to double its customer database and drive measurable increases in footfall shortly after messages were sent.
Four Star Pizza
One of Ireland’s largest pizza chains
Used SMS campaigns to drive repeat orders, achieving a 15% increase in sales and generating €17 in revenue for every €1 spent.
Different categories.
Different purchase cycles.
Same outcome.
When the message is seen, customers come back.
How it works
A simple system for bringing customers back consistently
1. Decide who needs to come back
Customers are grouped by behaviour.
Active customers.
Drifting customers.
Customers who have gone quiet.
Not everyone gets the same message.
2. Send the messages that cannot be missed
SMS is used only where visibility matters.
Important messages.
Time-sensitive messages.
Messages meant to bring customers back.
3. Run it consistently
Once set up, the system runs in the background.
No constant planning.
No guessing.
Just consistent reach.
That’s it.
A simple way to reduce missed messages
and increase the number of customers who come back.
Who this is for
Built for established retail teams focused on bringing customers back
This is for teams who:
Work with large customer databases
Invest in retention and repeat visits
Care about lifetime value, not just acquisition
Want fewer missed messages, not more tools
This is built for retailers doing €10M+ who want a more dependable way to bring customers back.
Who this isn’t for:
This is not for everyone.
It is not for early-stage brands.
It is not for one-off campaigns.
It is not for sending more messages.
If your focus is still on figuring out acquisition, this is not the right approach
See The Revenue Potential Already Sitting in Your Customer Database
Answer three quick questions to get a personalised view of what customer reactivation could realistically deliver over the next 12 months.
You’ll receive:
A clear revenue range based on real retail reactivation results
A realistic midpoint most retailers tend to land in
A short report you can share internally
Takes 60 seconds