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Different marketing messages evoke different reactions in customers, no surprises there, which is why specific words and phrases are time-tested day-in and day-out in business to discover which wording triggers the best possible response and conversion rates.
In mobile marketing, companies aim to save on costs by keeping their messages short and within the character count that reigns in their selling splurge, so it’s inevitable that many of the top performing trigger words get left out. Keeping a message short and to the point is undeniably one of the most significant aspects of a successful mobile marketing campaign, however, marketers should be aware that there’s a fine line between short and sweet and blunt and impersonal.
Your essential key word guide:
Good Marketers are expected to whip up messages that are short, personal, create an urgency and provide value to the customer. It may seem that all these wonderful attributes could be asking a lot of some 200 characters, which is why we need to include and familiarise ourselves with some of the magic words that research has proven delivers value and persuades customers to buy.
'You'
The word “you” is one of the oldest and most effective selling techniques in any language. We’ve all been on holiday abroad to the local flea markets where the universal sales tactic is, “How much?” “For you – Special Price!”. We have a good laugh about it yet we always manage to walk away with some form of hand-carved ashtray, leather wearable or bald Buddha ornament that will never see the light of day.
'Best'
Whether it’s the best value, the best pizza, the best quality or the best service, offering the best of anything will always catch the eye of the customer!
'Value'
Emphasize value over price when marketing your products. Rather than telling customers what they’ll spend, let them know what they’re saving. Stressing the idea of gaining value over losing money will reassure a customers’ decision to buy knowing they’re saving money in the long run.
'Free'
We all like free stuff, so this one’s pretty self-explanatory. The nationwide traffic jam leading to McDonald’s #FreeBreakfastFriday a couple of years ago is chaotic proof of that one. A freebie will almost always result in additional purchases once you get the customer in the door. I know I bought a coffee with my free McMuffin last Friday, did you? C’mon, don’t pretend you weren’t all there…
'New'
New is exciting. Adventurous. We all want a bit of new in our lives. New is a powerful word that can generate a lot of hype, thrill and curiosity. For example, we all want the new iPhone, the new Game of Thrones series, the “new” Dairy Milk bars that aren’t actually new at all just re-packaged, but we’re going to buy it anyway just in case this new packaging has altered the flavour in some unexplainable way. If you have a new product, new menu item, new design or new service always let customers know. New signifies improved, and customers want the best.
So, mobile marketers, the next time you’re at your desk reluctantly trying to cut down your perfectly worded mobile marketing campaign, remember to leave 5 words in for that home run!
How to optimize your Mobile Marketing
InteractSMS provides a range of bulk text solution to allow your business take full advantage of the cost efficiencies associated with bulk text and other mobile marketing technologies.
To find out how your business can harness the power of mobile messaging, visit our interactsms.com website or contact us through sales@phonovation.com or call us on +353 (1) 284 30 11.
