Six uses of SMS that can grow your business:
#1 Marketing Texts
This is the text that first occurs to most people when they think of bulk SMS. Marketing texts can be any notification to your customer base, or segment of your customer base, with new product information, specials or anything else you believe will add value for them and prompt them to purchase from you again.
#2 Notifications
Notification SMS messages tell your customers when they’re required to carry out an action. This can be anything from the time they’re supposed to return a library book to an appointment reminder or a prompt that they’re low on credit for their parking account.
#3 Vouchers / Loyalty Programmes
With the proliferation of customer options today, customer loyalty is key. By sending relevant targeted vouchers to customers at key times, such as when they haven’t purchased in 30 days, you can turn a customer into a lifetime brand advocate.
#4 Security Authorisation
SMS is a highly effective method of completing quick security checks. Businesses can quickly ensure that customers are the owners of the handsets they’re using, or are aware of potential security threats. This is important for many companies to prevent fraud.
#5 Debt Collection
SMS is the preferred method of two-step authentication for access to accounts. It is also widely used to notify customers of suspected security breaches. An example of this that you will all be familiar with is a security text from your bank.
#6 Enquiry Handling
SMS is a two-way channel, so both the customer and your business can communicate with one another. It has proved a quick, direct and hassle-free method for customers seeking information or the resolution of issues. Crucially, it is popular with customers and can prevent them from taking their complaints to social media.
