Independent News & Media Case Study

INM have used Phonovation for over eight years to provide all of their premium rate services (SMS and call) for competitions and a variety of reader interactions.

INDEPENDENT NEWS & MEDIA

INM are the largest media company in Ireland, reaching 2.4 million readers weekly, their Publications include The Irish Independent, Sunday Independent, The Herald and The Sunday World, Independent.ie, Sundayworld.com and Herald.ie.

HOW DO PHONOVATION ENABLE INM TO GENERATE REVENUE?

INM were eager to create an additional revenue stream while offering a high quality service to readers. Charging customers small amounts for popular services was the obvious choice. They chose Phonovation because our unparalleled industry experience (we made the first premium rate call and sent the first premium rate SMS in Ireland) meant that we could help INM create a reliable service for their readers. We have worked with INM for eight years providing a reliable high quality service across their platforms.

WHAT DO INM USE PREMIUM RATE SERVICES FOR?

INM have utilised premium rate services across all of their platforms for a variety of reader interactions and commercial purposes. Readers who complete INM’s crossword or Sudoku puzzles are able to phone or send a text in order to receive solutions to the puzzles. Advertisements are run in sports sections promoting the Independent Horse Racing Service where readers can listen to live racing commentaries and results. INM publishes over 200 interactive competitions each year, both in press and online, these are consistently popular with advertising clients and readers. Premium Rate services including Horoscope and Tarot car readings enable reoccurring interactions between publisher and reader and generate a significant additional revenue stream.

Asked for his verdict Gerry Drum (INM Advertising Sales Manager) said:

“Phonovation have really helped us to connect with our customers while creating a revenues through premium rate services. They manage a high quality service end to end and they advised us on the industry best practices and market opportunities . Their operating systems and processes are of a consistently high quality, they have an excellent enthusiastic support team to manage our services. I would give them a ten out of ten.”