Important dates for your SMS campaigns
Deloitte Best Managed Companies Gold Winners for 2021!
September 8, 2021
Essential SMS Marketing Practices for your Business
September 23, 2021
Dates for your Campaign Diaries
If you run an ecommerce business, you will already be aware of how important it is to have an event-based calendar in place so you can align your marketing campaigns with all the important retail dates in the year. Being aware of important upcoming dates will enable you to send event specific communications to your customer base. If you do not already have one in place for the remainder of 2021, don’t fret, we at Phonovation have provided a complete retail calendar list for the rest of the year with the help of Consulterce.
Without further ado, we are going to dive into the month of September to give you an idea of what key events may be of importance to you and your business.
September
With many students returning to school and colleges across Ireland and beyond, this month offers a great opportunity to be creative and concise with your Text Marketing promotions. The World Guacamole Day also offers an opportunity to spice things up if you are active in the food industry.
Key Dates:
- Return to School and College
- 6th Sept: Labour Day
- 6th Sept: Read a Book Day
- 12th Sept: National Chocolate Milkshake Day
- 16th Sept: World Guacemole Day
- 27th Sept: World Tourism Day.
October
October holds some really interesting sales dates for ecommerce businesses’. If you want to raise the energy levels of your buyers, use International Coffee Day to attach some coffee samples to your orders. You can do the same for your vegetarian customer base.
At the end of the month, Pumpkin Day and Halloween are proven events which offers you the opportunity to run some effective discounts and promotions on seasonal products.
Breast Cancer awareness will be on the minds of everyone this month with charities seeking to raise money for an important cause.
Key Dates:
- 1st October – 31st October: Breast Cancer Awareness Month
- 1st October – 31st October: Go Sober for October
- 1st October: International Coffee Day
- 1st October: World Vegetarian Day
- 10th October: World Mental Health Day
- 16th October: World Food Day
- 26th October: National Pumpkin Day
- 31st October: Halloween.
November
The month of November is regarded as a month that retailers both love and hate at the same time. November is both busy and intense for many retailers as they scramble to make as many sales as possible. With Black Friday being the climax of November for many retailers, it is important to ensure that you are offering worthwhile discounts on products that are desirable for this time of year.
Men’s health awareness month (commonly referred to as Movember) will also be top of mind for many this month which offers retailers a great opportunity to get involved and support the month-long event.
Key Dates:
- 1st – 30th November: Movember (Men’s Health Awareness Month)
- 1st November: World Vegan Day
- 25th November: Black Friday
- 28th November: Cyber Monday
- 30th November: St. Andrews Day (Bank holiday in Scotland).
December
Demand for products remains high during this period as everyone makes a dash to buy Christmas presents for their friends and family. It is once again vital that you promote and discount your most giftable products with a clear lead-time promise to ensure that your customers are not disappointed by gifts arriving after the 25th.
Key Dates:
- 4th December: National Cookie Day
- 14th December: Christmas Jumper Day
- 21st December: Winter Solstice
- 25th December: Christmas Day
- 26th December: Boxing Day
- 28th December: Bank Holiday
- 31st December: New Year’s Eve.
Get in touch for more info!
Now that you have some key shopping dates that you need to be aware of for the rest of the year, you can also click HERE to discover some dates in 2021 that you may have missed and would like to re-visit.
Your Message. Securely Delivered.
To find out more, contact us: HERE
