Four Star’s SMS Solution
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About Four Star Pizza
Four Star Pizza is one of Ireland’s leading pizza chains with 60 franchises around the country. Brian Clarke, head of Four Star, believed that the Phonovation platform was the technology needed to improve their existing mobile marketing strategy.
The Challenge
Four Star Pizza’s previous marketing strategy involved sending bulk mobile offers and coupons to every customer irrespective of their transaction history. As a result, regular customers were being offered unnecessarily large discounts and lapsing customers were not being re-targeted. The strategy also required each franchisee to recruit its own mobile messaging and mobile coupon provider, offering low visibility to the head office for outgoing campaigns causing a high risk of brand damage.
Phonovation Delivered
- Enhanced head office control
- Effective targeting
- Time savings
- Outstanding ROI (€17 of sales delivered for every €1 spent with Phonovation)
The Solution
Four Star was looking to implement a data-driven strategy to target customers using behaviour-driven profiling. As fast-food franchising is one of the most fast-paced industries, they were also eager to save time by automating their marketing efforts.
Phonovation improved Four Stars brand consistency by giving head office full visibility of each campaign. Four Star also used the platform’s data-driven features to target customers according to behaviours such as the recency of a purchase and day of the week they are most likely to purchase. This approach generated immediate conversions across all locations. The platform’s extensive reporting features allowed Four Star to easily measure their impressive ROI for their own weekly reports.
To find out more, contact us through
sales@phonovation.com
or call us on
+353 (1) 284 30 11.
