Almost every retailer, especially those involved in digital, (which is becoming almost every retailer) has some or even gigantic amounts of Big Data at their fingertips. This could be social media data, transaction history, browsing patterns or loyalty club data, however a vast majority of these same retailers are not making use of the data treasure trove that is sitting idle and untapped directly in front of them.
If you have hired marketers that respond to data-driven opportunities with “It’s not suited to our target audience” and “It’s not effective for smaller retailers”, you may need to re-consider your hiring strategy.
Retailers are struggling to capitalise on data today because marketers don’t know what data they’re looking for or what to do with it.
To sell anything well, you need to pinpoint exactly what type of customer is most likely to buy the new product. You should be spending your time, money and effort into advertising to customers who have a high probability of buying your product.
The vast majority of data-driven marketing departments use automated marketing platforms to capture, store and utilise customer data. This is often achieved through a POS and website integration such as HubSpot whereby databases are built, and valuable customer and transaction data is sent directly to the platform.
Phonovation has recently Integrated a CRM platform as we understand and value the power of utisling Big Data in everything we do in order to improve our services and user experiences. Contact us through firstname.lastname@example.org or call us on +353 (1) 284 30 11 to find out more and speak to a member of our staff.