Centra’s SMS Solution
SIM-Swap fraud
May 4, 2021
Mobile Marketing & data
May 11, 2021
Centra's SMS Solution
About Centra
Centra is Ireland’s leading convenience retail group, with stores in over 460 locations throughout the country. It is part of Musgrave Retail Partners, one of Ireland’s largest grocery and food distributors and has a reputation for quality, value and friendly service.
The Challenge
Centra was looking for a fast, simple solution to build a customer database, promote special offers and generate immediate footfall. The solution needed to be quick in order to respond to competitors’ offers. It also needed to be easily operated for those without advanced IT skills to accommodate owners of every store.
Phonovation Delivered
- Increase in Footfall
- Local Support
- Control & Reporting
- Effective Targetting
- Nationwide Adoption
The Solution
Phonovation created an intelligent mobile marketing platform branded as the Centra Text Message Marketing Service. This enabled each Centra store owner to send text messages to their customers who signed up to receive exclusive offers, as well as allowing head-office to monitor outgoing campaigns. The Phonovation team provided support for each of the Centra stores, as well as conducting live demos with store owners who had little online experience.
Local Centra stores took advantage of localised marketing, creating engaging campaigns around local events, sporting events and charity days, which generated high engagement and instant footfall.
Centra tested the strengths of inbound campaigns by running numerous text-to-win competitions for big events such as the All Ireland Hurling Championship Local stores continue to use this feature to generate brand awareness and customer engagement with great success.
To find out more, contact us through
sales@phonovation.com
or call us on
+353 (1) 284 30 11.
