Apache Pizza in Kells needed a way to communicate with customers to highlight their special offers and latest deals in a fast, cost effective and efficient way. Operating in the highly competitive food delivery industry they sought a tool that was not only highly effective but also cost efficient. This platform needed to be easy to use and take minimal time to execute sales campaigns due to the large amount of correspondence they had to regularly send out to their large customer base.
COURSE OF ACTION
Franchise owner Gabriela Magurean found the perfect solution to all these challenges in November 2013 when she set up an account with InteractSMS, the largest mobile marketing provider in Ireland. There was no minimum contract and she even got her first five hundred SMS for free, so she had absolutely nothing to lose.
She found the setup process extremely quick and easy. Further down the line, as she released more and more campaigns, she found the dedicated customer support team eager to help her with whatever she needed. “We couldn’t be happier with the customer service, [it was] second to none”. Gabriela was quickly able to upload and save lists of contacts and send them out straight away. New sales campaigns could be devised and implemented almost immediately. They could now move with the market and keep ahead of her competitors. She found it especially useful to be able to set up sales campaigns with specific release times and dates in the future. For more targeted campaigns she could even personalise the content of the messages sent to particular customers.
Since Apache Pizza in Kells started using InteractSMS they have seen a significant increase in sales. Regular promotions have consistently resulted in significant spikes in sales. Not only that, but Gabriela has noticed increases in customer numbers even when no sales promotions are running. The SMS campaigns didn’t just drive sales though marketing promotions but also increased awareness of the brand throughout Kells. Since the cost of sending out the SMS campaigns is so low, the return on investment has been huge.
Gabriela has not looked back since she started using InteractSMS.
Asked for her verdict she said:
“Phonovation have helped us with every aspect of our SMS requirements and we couldn’t be happier with the service provided to help us with our marketing campaigns. Their customer service is second to none and I highly recommend Phonovation to other franchise owners.”