No Need to Check Your List Twice with Greenstar

Greenstar Sends Bin and Billing Reminders this Christmas with Phonovation SMS service

Dublin, Ireland, 14th December, 2010 - Recycling company Greenstar is making life easier for its customers this Christmas with bin collection and billing reminder texts.

Using a bulk texting service from SMS provider, Phonovation, Greenstar sends reminders to customers’ mobiles the night before their bin is due to be collected. The service is proving very popular with the majority of their 70,000 domestic customers already signed up. The SMS service is also being used to send billing reminders to customers, with the result that an extra 5,000 customers a week are paying on time. When customers receive a text they can conveniently click through to a phone line, also provided by Phonovation, to check their account balance and pay their bill.

Commenting on the Phonovation service, Alice Keogh, Head of Customer Services from Greenstar said: “The SMS reminder service has delivered real results for us. More customers are paying on time and the volume of calls to our call centre about billing and bin collection has fallen significantly. Our call centre agents can now concentrate on finding and retaining new customers, which will help us grow the business into the future.” Phonovation is currently the only company in Ireland offering a dual automated Integrated Voice Response (IVR) payment mechanism and SMS service.

Companies using the service only pay per SMS delivered and can track customers’ responses, making it highly cost-effective and measurable. Following an investment of €500,000 in its SMS network, Phonovation can now handle 650,000 texts per hour and 2,100 calls simultaneously. Gavin Carpenter, Sales Director of Phonovation, said: “This SMS reminder service makes a lot of sense for Greenstar as it helps them not only to stand out amongst their competitors but also to ensure a better cashflow- crucial today for every business.” He continued: “By simplifying the payment process, our clients are cutting costs, saving time and delivering an all-round better experience to their customers. Other ways in which the service is being used include marketing and promotions, security authentication, appointment setting and enquiry handling.”